Ram Announces 'Built to Serve' Special Edition to Honor U.S. Military Branches

At Ram Country Truck Center, we're proud to serve the automotive needs of the men and women who serve our country, especially those who come to us from nearby Laughlin Air Force Base. We're appreciative of their efforts and sacrifices, so we were excited to see the recent news that RAM has announce a series of special-edition trucks in honor of the five branches of the U.S. military.

These "Built to Serve" editions will feature exclusive aesthetic elements and options to commemorate the Army, Navy, Air Force, Marines and Coast Guard. Available in limited quantities, each branch edition will offer one of two special colors chosen to "evoke the spirit, the mission and history of that service."

Built to Serve trucks will be distinguished by the U.S. flag and branch decals on the rear quarter panels. Unique style enhancements include an all-black grille and surround, side steps, black badging, black four-inch exhaust tips, body-colored wheel arches, and 20-inch wheels finished in Technical Gray.

Ram is using these special edition models to highlight their Built to Serve grassroots volunteer program that was launched in 2015. Beginning in November 2019 and running until November 2020, the Ram Built to Serve initiative aims to log 1.3 million volunteer hours, or one hour for every active military member.

The Built to Serve Package will add $2,795 to the Ram 1500 price, with new editions rolling out approximately every three months. For more information on how you can get your hands on one, contact Ram Country Truck Center online or by phone at your convenience. If you'd like to experience any of our Ram models for yourself, we invite you to visit us at 2804 Veterans Blvd in Del Rio, TX. We're looking forward to serving you.

Categories: New Inventory, News